GreenPal lawn care services expands to Sammamish

Gene Caballero loved mowing lawns as a kid to earn money. Today, that love has turned into a business with international reach. Caballero, together with three friends, launched GreenPal in 2012 to link homeowners with local landscaping professionals. After its launch in Seattle last year, the service now hopes to reach Sammamish with its mission to make finding the right vendor easy, while also helping small lawn care businesses streamline their operations.

GreenPal allows users to post the lawn care service they need, including the timeframe they need it in. Next, potential lawn care providers bid on the job. The user then selects the right provider for their needs.

In addition to empowering customers to choose the best provider for their lawn, GreenPal aims to ease some of the overhead for the many vendors who are solo operators or small teams still relying on paper records or cash payments.

“With GreenPal, we handle their demand creation, their route optimization, their payment processing, and their scheduling,” Caballero said.

The decision to move into Sammamish was based on usage trends.

“We launched in Seattle last summer, and typically you see the main city doing well and then it spreads to nearby areas. Sammamish was one that did, and we knew we had to launch it this summer,” Caballero said.

Local landscaping companies in Sammamish, like Earth’s Element, support the same “going local” values that GreenPal promotes. Earth’s Element owner Andrew Levandosky said he appreciates how hiring nearby helps the local economy, reduces environmental impact, and aligns with sustainable practices.

Since its launch, GreenPal has expanded to more than 300 cities. According to Caballero, more than a million homeowners have signed up, 65,000 professionals use the app, and over $200 million in transactions has been processed. In the Seattle area alone, over 4,000 homeowners have joined the platform to get their lawns mowed, and 80 landscaping professionals are currently active.

The app is free to join for both sides, with GreenPal taking a 5% fee from each completed transaction. In some areas, it also connects users to snow removal services in the winter.

“I was the kid that used his lawn mower and went door to door to mow lawns just to make money to buy baseball cards,” Caballero said. What started as a childhood hobby has now grown into a business helping others build their own.

For more information or to sign up for GreenPall, visit their website.